THE HISTORY OF KUBOTA

PAST, PRESENT AND FUTURE
Sake that Evolves with the Times

OUR HISTORY

Nestled in a rich pastoral landscape surrounded by rice fields, wooded mountains and an abundance of pure groundwater, Asahi-Shuzo has been blessed with the ideal environment for making world-class sake. Since our foundation in 1830 we have understood that while high quality natural resources are vital, so are people. The three cornerstones of our sake brewing are our rice, our water, and our staff. Quality in everything has been our top priority since the beginning, and will be for generations to come.

SAKE: A MIRROR OF THE TIMES

By sourcing ancient wisdoms and techniques from previous generations and refining them with cutting-edge research, we strive to ensure our products exceed expectations and reflect the times. Our Sake Research Center evaluates and develops new rice strains, yeasts and methods to continuously innovate our sake and brewing techniques. Our flagship brand Kubota’s signature tanreikarakuchi — a crisp, clean and dry finish — is one result of our efforts to meet the needs of changing culinary culture.

WHERE TO FIND US

ASAHI-SHUZO SAKE BREWING CO., LTD.
Head Office & Brewery
880-1 Asahi, Nagaoka City
Niigata 949-5494

How to Get Here
By Train: Nagaoka Station > Raikoji Station > Walk ~12 mins


By Car: When using the Kan-Etsu Expressway:
1) 15 min drive via the Nagaoka Interchange.
2) 5 min drive via the Nagaoka-Minami-Koshiji Smart Interchange (ETC card use only).


Note: Drinking and driving is prohibited by law. Please note that visitors driving cars, motorcycles (including passengers), and riding bicycles to and from the brewery are not allowed to drink sake.


Find our latest updates on Facebook and Instagram

RECOMMENDED DESTINATIONS

MUST-SEE EVENTS IN THE AREA

Why not time a visit to our brewery around one of the many wonderful festivals held throughout the year?
 
Koshiji Firefly Festival
Glowing bugs at the height of summer. - Early June to early July
 
Nagaoka Fireworks Festival
One of Japan’s three grand fireworks festivals. - August 2-3
 
Koshiji Momiji Festival
A welcoming of the red maple leaves of autumn. - Late October to mid-November

OUR BREWERY TOURS

We welcome visitors to experience our sake in its true element and learn about the brewing process. There are two free tours available:

Tour 1: A 60-minute tour of the brewery facilities. Tours available during the brewing season, between October and April. Reservations required. This experience offers the rare opportunity to try freshly pressed genshu, or undiluted sake

Tour 2: A 20-minute guided walk around the brewery’s main entrance hall, where visitors can see the bottling process and learn about the history, our philosophy and more. Reservations are not required, but call to confirm that tours are being conducted.

Both tours end with a sake tasting at Sara no Sato Asahiyama.

Note: Due to Covid-19 restrictions, only the 20-minute tour is available. Tours are currently only available in Japanese.

TOP